Noor DNA

Noor Collection finds its inspiration in the Persian word "noor," evoking light and radiance. In Rumi's poetry, "noor" symbolises the divine light that radiates from the heart of the seeker. Driven by this essence, we endeavor to mineralize the frequency of grace and beauty into handcrafted jewelry, accessories and ceramics.

In a world shaped by mass consumption, craftsmanship stands as the guardian of traditional wisdom. At Noor, we are dedicated to preserving artisanal savoir-faire and pioneering innovative craft techniques. Our mission is clear: to infuse our creations with unparalleled elegance, refined beauty, enduring grace, all while honoring artisanal savoir-faire.

As we evolve, there is a strategic shift from showcasing artisans' work to actively designing unique accessories. Embracing Noor's DNA of grace and beauty, the brand aspires to play a significant role in crafting future creations, especially in the realm of jewelry. 

Looking ahead to 2024, we eagerly anticipate participating in diverse craft fairs across Europe, with a focus on events in Zurich, Basel, and Paris. These fairs embody our values of craftsmanship, elegance, and creativity, furthering our commitment to cultural authenticity and unique handcraft.

Embrace Noor : The essence of Grace